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China's existing adult products and related production enterprises more than a thousand, Taobao market in the largest adult products e-commerce annual turnover has broken billion. Adult product shops are springing up, and the concept and cultural identity are still the biggest challenges facing the adult product industry. The following is an analysis of the current state of development of the adult products market.
With erotic products after years of industry development, the market size has been more considerable. But a look at the global erotic goods industry, Europe and the United States market than the domestic market more scale, only the United States market size is up to one hundred billion yuan, and in Japan erotic industry is one of the pillar industries of the national economy. In addition, compared with the markets in Europe, America and Japan, the industry is still at a relatively initial stage of development in China, and presents the characteristics of a fragmented industry, a lack of product differentiation, a single product category, a gap in the high-end products, and a focus on production (links) rather than consumption (links), but compared to the open mindset of the West, the domestic erotic culture is still relatively conservative and closed. However, compared to the Western open-mindedness, the domestic erotic culture is still relatively conservative and closed, and consumers' acceptance of the products needs to be improved, as well as their knowledge of the products. Listen to the author's analysis of the adult products market.<o:p></o:p>
I. Adult products in the US are a market dominated by retailers and wholesalers<o:p></o:p>
The US market is relatively closed, generally in the traditional sense of the "four families" (CEN, PIPEDREAM, DOCJOHNSON and TOPCO) dominant, these four are large wholesalers in the United States to the domestic retail shops and some online shops wholesale sales. There are also adult exhibitions in the US, but they are only run by these wholesalers. The US adult market is also dominated by female products, with fewer male products. American products are more realistic, with inverted models and dildos, and sizes are generally too large and heavy for the taste. So there are hardly any American brands that sell well in China at the moment. In addition, the US market has better sales of SM-type products, which may be related to the American concept of SM.<o:p></o:p>
Second, adult products in Japan are a market dominated by grocery shops and retailers<o:p></o:p>
Most of the adult products in Japan are sold in offline grocery shops (in Europe and the US there are basically specialised adult shops), which are similar to kiosks in China, where in addition to adult products there are also daily departmental goods for sale. In the last two years, sales on Amazon Japan have increased significantly, and it's basically various brands and retailers selling on the online platform. According to my communication with Japanese practitioners, offline sales in Japan have been decreasing in recent years, while online sales are growing rapidly, but as of today, offline sales are still dominant.<o:p></o:p>
Third, adult products in China are a market dominated by manufacturers and retailers<o:p></o:p>
The industrial ecology of erotic products in China is relatively simple and has not yet formed intensive and large-scale development. Both the manufacturing side and the retail side show a small and scattered pattern, lacking strong competitors. Even though China is a large producer of adult products, the business focus of domestic adult product manufacturers is not in the country, and the design of products is more suitable for European and American people, and products are more exported overseas, of which the export/domestic sales ratio is basically maintained at about 9:1. 2011~2014, the number of people buying adult products on Taobao grew at a rate of more than 50% every year. 2013, the number of people buying The number of people buying sex toys on Taobao in 2013 was nearly 20 million, 4.6 times more than in 2010. 30,000 pieces of erotic lingerie are sold every day, and 1,500 inflatable dolls are sold every day.<o:p></o:p>
In the late 1990s, with the reform and opening up, Western culture gradually penetrated and a Chinese style "sexual revolution" quietly took place, with "sex "Sex-related goods also gained more circulation in the market. Nowadays, sex products are everywhere in people's lives, satisfying the private desires of men and women, and the huge profits generated by their consumption have led businesses to promote sex culture. Now the physical sex dolls can be said to have been very realistic, now are tpe sex dolls and silicone love dolls, they can be very good to meet people's needs and fantasies, so that you can fully feel the pleasure of sex, they can also choose custom options, can be customized according to your requirements to give you a full-size sex doll belongs to you.<o:p></o:p>
The LOVE fun love erotic goods mall in line with the goal of becoming a "long-term trusted brand of adult erotic goods", with first-class and products to serve the majority of adult friends. LOVE fun love B2C business has hundreds of commodities, LOVE fun love with a full range of goods, reliable quality of goods, preferential prices of goods, flexible and diverse ordering methods, fast and thoughtful. LOVE Fun Love B2C business has hundreds of kinds of goods, LOVE Fun Love with a complete range of goods, reliable product quality, preferential commodity prices, flexible and diverse ordering methods, fast and thoughtful service to win the trust and praise of the majority of consumers, LOVE Fun Love love sex supplies mall has gradually become one of the most influential domestic online shopping mall of sex supplies.<o:p></o:p>
If you want to know more about adult sex toys you can go to lovedollshops.com to have a look, on which you can learn more.<o:p></o:p>
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