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KFC launches its own range of 'chicken-flavoured' sunscreen

First they launched edible 'chicken-flavoured' nail varnish; now, KFC has expanded its interests in the beauty world by launching a sunscreen. The face of the 'extra crispy' campaign, George Hamilton, is tanned a deep shade of mahogany.

Only available in America, the fast food chain is giving away 3,000 bottles of Col. Sanders' Extra Crispy Sunscreen. Initially limited to one per household, the brand are expecting it to become an item that KFC fans will be hungry to get their hands on. And its unique selling point? The sunscreen, which boasts a SPF 30 rating, smells of fried chicken.

"Suntan lotion always smells like lotion," KFC's chief marketing officer, Kevin Hochman, told Business Insider yesterday. "So we thought - why not make it smell like fried chicken?" Why not indeed - that's clearly what you want to be smelling of in strong heat.

"These scents bring up these memories, often of childhood visits to KFC," Hochman said. "We think that idea is why the sunscreen will catch on."

In May, KFC debuted edible nail polish in Hong Kong. The chain worked with the spice company McCormick, who create KFC's 'secret mix of 11 herbs and spices' for its chicken. It launched two 'flavours' of nail varnish - Original and Hot & Spicy. The Original was a glittery beige and Hot & Spicy a muddy shade of Tabasco.

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