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Huawei has been ranked among the world's top five tablet makers in the third quarter of 2024, according to a new report from IDC. This is a significant milestone for the Chinese tech giant, which saw its global tablet market grow 44.1 per cent year-on-year in the quarter.

Huawei shipped a total of 3.3 million tablets in Q3 to capture 8.2% of the global market share. This achievement, according to IDC, comes after a concentrated effort to diversify their tablet offerings. The company launched several models over the past nine months, catering to both budget-conscious users and professionals.

More specifically, the MatePad SE 11, with its competitive pricing, seems to have resonated with consumers globally.

“Huawei’s entry into the top 5 is a noteworthy development in the tablet market,” commented Anuroopa Natraj, Senior Research Analyst at IDC.

“Their aggressive pricing and focus on value-driven products have clearly attracted new customers, and their success suggests that consumers are increasingly seeking alternatives in this space.”

Apple still reigns…

Apple remains the leader in the tablet space with 12.6 million units shipped and a 1.4% YoY increase. However, their flagship iPad Pro struggled to gain traction due to its premium price point. Conversely, the “Back to School” promotion boosted sales of the iPad Air, contributing to Apple’s market share of 31.8%.

Samsung takes the second spot with 7.1 million units shipped, capturing 17.9% of the market share. The company’s cost-effective Galaxy A9 tablet reportedly performed well in most regions.

Amazon and Lenovo rounded out the top five with shipments of 4.6 million and 3 million units respectively. Notably, the global tablet market itself experienced healthy growth of 20.4 per cent in the third quarter, with total shipments reaching 39.6 million units.

Looking ahead, Natraj predicts that ‘the latest innovations in artificial intelligence will continue to influence consumer purchasing decisions.’ As AI features and apps become more prevalent in tablets, users may be willing to invest in devices that offer these advanced features.