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Determine what kind of clothing you will sell: Will you be a specialized clothing store, selling to specific sizes or an all-purpose boutique, for men, women and children of all shapes and sizes? This is an important consideration because your specialty is what will set you apart from the competition, and the more specialized your shop dresses online cheap is, the more likely it is that you will be able to build a faithful clientele. Some of the more popular options when it comes to buy dresses online are kid's clothing, plus-size apparel and online shoe boutiques. Remember, your entire marketing campaign will be built around the type of clothing you sell, so be sure to make an informed decision based on the size of the market and the demand for such apparel, the money it will take to amass an inventory of items and how large an inventory you plan to offer at first.

Build your website. Just like a brick-and-mortar shop is the calling card of a traditional clothing retailer, your website is just as important for you. Your dresses shop online should be catchy and eye-popping without being overwhelming. The clothing should be prominently featured on the site and checkout should be extremely easy to locate. Moreover, your site should be up to date at all times with an easy to remember--and type--name. If you can afford to have a professional build your site, it may be a worthwhile investment if you are not very technically savvy; otherwise, use a template (preferably Flash-based) with enough bells and whistles to make your site look exciting, but with your clothing front-and-center.

Optimize your site so it shows up on lists under your category of search terms. Most often, customers will find your store by typing terms into a search engine. If you specialize in kid's clothing, then "kids clothes" or "kid's clothing" will likely be some of the terms potential customers will use to find you. Because of this, it is important to include search terms in the language of your site so that Web crawlers will pick it up and deliver eyeballs directly to your homepage. Again, if you hire a professional, he should be able to assist you with this as part of your Web design package; if not, search the category you specialize in and check out the language of the competition (particularly the top 20 companies listed). Use some of the same terms in the information on your site to get yourself as high on the list as possible.

Spread the word through online advertising, message boards, social media forums and just about anywhere else that you can. Letting people know about your dresses online is the best way to get inventory selling. Take advantage of every opportunity possible to spread the word about your store. Sign up for a Facebook and/or MySpace page and amass a collection of friends who are privy to special discounts and sales (you won't believe how quickly your friend lists will grow). Offer information about your store to fashion bloggers and/or reporters. Offer to be a resource for future articles. All of this will work in conjunction with traditional forms of advertising/marketing to get your store optimal publicity and enhance your chances for success.

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