Bose Launches Ultra Open Earbuds in China(0)

Bose has launched the Ultra open earbuds in China, offering new colour options. The earbuds are available for pre-order from Jingdong in two new colours: Dune Grey and Glitter Graphite Blue, and are priced at RMB 2,299 (~$323). Customers must complete their order by 8:00 p.m. PST on November 10 to secure their purchase.

Bose Ultra open-back earbuds
These headphones feature Bose’s OpenAudio technology, which allows users to hear their environment while listening to music. Unlike traditional headphones that isolate sound, the Ultra headphones use directed audio technology to provide a more balanced listening experience.

A key highlight of the Bose Ultra headphones is their adaptive volume feature. This automatically adjusts the sound levels based on the listener’s surroundings, ensuring comfort whether in a quiet area or a busy environment. The headphones also include spatial audio technology, enhanced by the Qualcomm S5 audio platform and support for Snapdragon Unlimited Audio, promising a more engaging sound experience.

For ease of use, the Bose Ultra headphones offer simple controls for music playback, answering calls, and switching between stereo and immersive audio modes. They provide up to 7 hours of listening time on a single charge, with an additional 19.5 hours available through the included charging case, making them suitable for long periods of use.

Additionally, Amazfit recently launched the Amazfit Up open earbuds, designed for fitness users and everyday convenience. Their clip-on design keeps the ear canal open to provide comfort and situational awareness. Key features include AI noise cancellation algorithms for clearer calls, real-time workout and navigation updates when paired with an Amazfit smartwatch, and a lightweight design that weighs just 5 grams per earbud.