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Meet CuteCircuit: The British Fashion Tech Brand Loved By Fergie And Katy Perry

Nineties pop was all about baggy cargo pants, butterfly hair clips, and chokers.

Now though, stars wear internet-connected clothes.

Katy Perry caught the world’s attention in the first LED lit dress to hit the red carpet, while former Pussycat DollNicole Scherzinger wowed fans in the world’s first ‘Twitter dress’.

All because, a more than a decade ago, in the Italian world of haute couture, fashion designer Francesca Rosella had dreams bigger (and more outlandish) than your Spice Girls platform sneakers.

“I proposed making an evening dress embroidered with electroluminescent thread that would light up in reaction to the wearer’s movement,” she tells Forbes.

“No one wanted to experiment with something so new.”

Later, at a German ready to wear label, the pioneer even proposed a purse with built-in GPS in case of theft or loss. But again, the idea was shot down.

How much those brands must be kicking themselves now.

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